Nestie is now Joinery.
We’re changing the name of our company!
Over the last few months, we’ve had the pleasure of speaking with hundreds of New Yorkers about the excitement and challenges of living in the city. We’ve met with painters residing in their art studios and bathing in their sink to save money; young architects who reconnected with their inner-child and created forts made out of bed sheets to divide their loft into separate rooms. One common thread in our conversations has been the inherently emotional nature of moving. A new job, a budding relationship, a breakup. More often than not moving is precipitated by a memorable life event.
Our company brings more humanity and fairness to the NYC rental market. As New Yorkers, we feel a strong sense of community and camaraderie. Our business model is peer-to-peer: every renter who chooses to list their home with our company helps fellow apartment seekers by making moving more affordable, friendly, and transparent. Concretely, renters who are moving out can earn a reasonable finder’s fee for introducing their landlord to the next qualified renter, which amounts to thousands of dollars in savings for apartment seekers. With this community-driven approach in mind, we’ve decided to rebrand our company to a name that better captures our values.
Enter Joinery. “The methods or techniques used to connect pieces of wood together.”
Joinery is the art and craft of a joiner, a person who brings function and artisanship to a home by building its wooden stairs, doors, window frames, cabinets, bookcases. The images and language conjured up by joinery struck a chord with us: we liked the idea of renters banding together to create a more affordable and sensible system of renting.
The rental market has done little to relieve our anxiety when we move apartments. More than half of renters in NYC are paying 30% or more of their total household income on rent. Many renters have explicitly “opted-out” of using real-estate brokers, either out of financial necessity or out of principle. The general consensus among renters is that the 15% fee charged by brokers — an average of $5,600! — is completely misaligned with the service provided. To avoid paying this fee, we have to make our way through a labyrinth of lease-breaks, roommates, and allegedly no-fee apartments.
We’re incredibly excited to be working on building a sensible, community-driven alternative. We should be able to live and rent in New York City without having to go through brokers. Help spread the word aboutJoinery: let’s work together to make NYC affordable again.